My current research focuses on using facial recognition technologies within virtual reality, combined with physiological measures such as heart rate and galvanic skin response, to explore human emotional responses in immersive environments. By studying emotions naturally in these virtual settings, I aim to reduce social desirability bias, ensuring that participants’ emotional expressions are genuine rather than influenced by perceived expectations. This approach provides valuable insights into implicit attitudes and behaviors, enhancing our understanding of how individuals think and act in virtual experiences. In the future, I plan to examine the role of intelligent agents in these environments to foster more dynamic, engaging interactions, ultimately bridging technology, neuroscience, and computational neuroscience to enrich human experiences in virtual spaces.