With a background in immersive technologies, my research has centered on their transformative applications, ranging from developing virtual reality psychotherapy interventions for women with depression to designing cost-effective augmented reality solutions for engineers, designers, architects, and interior designers. My consistent focus on immersive technology stems from a profound interest in its potential to enhance mental well-being and an evolving curiosity in the intersection of technology, neuroscience, and computational neuroscience. In my future studies, as a part of the National Ph.D. Program in Theoretical and Applied Neuroscience, I aim to investigate the neural mechanisms driving the Proteus Effect in virtual reality avatar embodiment. By combining behavioral experiments with advanced neuroimaging techniques such as fMRI and EEG, and leveraging computational neuroscience methods, I aim to uncover the brain regions and networks associated with avatar embodiment. This approach will provide comprehensive insights into the cognitive and neural processes shaping individuals' behaviors and attitudes in immersive virtual environments. Additionally, I will develop computational models to simulate and predict the Proteus Effect, contributing to a deeper understanding of the intersection between virtual reality, cognitive neuroscience, social psychology, and computational neuroscience.